February 2021 – The communication of the ISKO Vital™+ project keeps on going, with Menabò Group at ISKO’s side. Following the creation of the commercial broadcast throughout the summer on Mediaset, the company has entrusted the agency with handling the Italian B2C press office, focused on the two lines of organic cotton face covers.
The activity was structured around a strategy specifically customised for Italian media, developed in line with the communication goals identified by ISKO and shared with all the agencies involved, so as to guarantee a clear and uniform course of action worldwide. Safety, sustainability, comfort, style and accessibility were the focus of the message, conveyed through traditional press office activities and an influencer marketing campaign.
Menabo’s press office identified three different sectors – Beauty, Fashion&Lifestyle e Health&Wellbeing – which were each approached by means of a press release and, to further support the activity, samples were delivered to a selection of editors and journalists.
The influencer marketing campaign followed the same principle and has involved a selection of micro and macro Italian key players, supporting the promotion of the project on social media through their own posts. Among the personalities involved, Olympic gymnast Carlotta Ferlito and Caterina Zanzi, Founder of the blog Conosco un posto, whose community has over 130,000 followers on Instagram.
At present, ISKO Vital™+ Italy managed the launch of the Supreme and Premium lines, as well as three special capsule collections – on inspired to the magic of the holiday season and one developed in collaboration with German cult brand Ottolinger. The project was published on the digital platforms of a selection of magazines, including Vogue Italia, AD Design, Pambianco, Grazia, Harper’s Bazaar e L’Officiel Italia.