The creative concept behind the local and national communications campaign
plays on the symbol for aluminum, “Al”, in the periodic table of the elements. “Al” brings to mind the word “All” and the many expressions that use the word. This reference can communicate many different ideas and at the same time suggest a common thread between them.
Thus, “Alpeople – we work together”, is the book created and circulated to celebrate the 35th anniversary of Profilglass. The company’s employees were the subject of the picture book that tells the story of the company through its people.