Profilglass
Project
PROFILGLASS
Profilglass has grown into a large company and yet has chosen to remain close to its employees and firmly rooted in the local fabric of Fano. That choice was at the heart of a project of systematic communications we developed for Profilglass. The goal was to nurture team spirit within the company and cultivate goodwill for the local community.
THERE’S CHEMISTRY BETWEEN WORDS AND SYMBOLS
The creative concept behind the local and national communications campaign
plays on the symbol for aluminum, “Al”, in the periodic table of the elements. “Al” brings to mind the word “All” and the many expressions that use the word. This reference can communicate many different ideas and at the same time suggest a common thread between them.
Thus, “Alpeople – we work together”, is the book created and circulated to celebrate the 35th anniversary of Profilglass. The company’s employees were the subject of the picture book that tells the story of the company through its people.
Alyou
“Alyou. “Alyou. Tutto sull’alluminio, tu su tutto” (Everything about aluminum, you about everything) is the new employee magazine that addresses the most important issues for company development and articles about various activities. It covers employees and their stories, shares corporate culture and strengthens a sense of belonging. This last value is stated on company t-shirts that say “ALtogether”.
Already
“Already. Ready, set, go! Alla scoperta dell’alluminio” (Discovering aluminium) is a school project that involved first-year students in area secondary schools. It was an in-depth study of the Profilglass materials that included targeted curriculum content and guided fieldtrips to the factory.
