In the printing of a photograph, the emotion of the moment becomes so vivid as to give the viewer a unique sensation: the idea that a unique connection has emerged with the person in the photo.
That very moment becomes the heart of the key visual, which focuses on the interaction between the subject in a snapshot and the real subject, through the emotional gesture depicted. The real person, the viewer , brings the photo closer to his or her face and their expression communicates without a doubt that the photo has touched their heart. The strong emotion is rendered naturally and with spontaneity thanks to the choice of the poses and the mimicry of the faces, so it is as if the two subjects are communing with each other, like real people.
The gesture of bringing the photo closer to the face becomes the fil-rouge of the Christmas campaign on social network: here, a video animates the snapshots in stop motion bringing the real-life subject palpable joy.