OP La Deliziosa, is one of the most dynamic emerging companies in the Sicilian citrus fruit and vegetable sector, with 300 hectares of land cultivated with prickly pears and 90,000 tons of products. It is recognized as a European market leader in the production, trade and export of prickly pears.
Goal: To establish the first real brand of Etna D.O.P.* prickly pear in Italy. The brand identity is intended to convey prestige and be recognizable in Italy and abroad in the reference markets. Also, to develop an ongoing, compelling campaign to promote this fruit in a way that strengthens its perceived value. *(Certified Designation of Protected Origin)