One emotion after another: new video and new logo for PhotoSì

29 June, 2019

A vintage photo, in polaroid format, a calendar, a painting: in the new video, created for PhotoSì by Menabò and Eshu Adv, various products personalized with photographs come alive in stop motion to emphasize that printing your emotions makes them come to life.

The printed images tell of the main character’s travels and holidays, and then take a journey into her room, while she is studying and so evoking her smile, giving her the joy of reliving happy moments with her boyfriend.
In this journey, the actions recorded in the photos interact with the furniture and objects in the room. The story is dynamic, evocative and rhythmic and it gives an empathetic understanding of the beauty of surrounding yourself with your printed emotions; of what it feels like to personalize your space with a touch of joy and happiness.
The video, distributed online, was produced in several languages for different markets and was also one of the launch outputs of the new PhotoSì logo, designed by the Menabò creative team to make the most of the company’s personality and promise in a contemporary style: “to give value to people’s most precious emotions and memories, helping them to live and relive moments of happiness through quality photographic printing in a wide range of formats and personalized products, which can be produced easily, smart and quickly”.