Talent and creativity in denim: ISKO I-SKOOL™ 4th edition Grand Finale dazzles Milan.



ISKO I-SKOOL™ 2017 reaches its final stage. The educational and cultural project led by ISKO™ celebrates its fourth anniversary in the amazing venue of Base Milano. A spectacular Grand Finale has concluded both the Denim Design and the Marketing Award, for a contest involving more than 60,000 thousands students in the starting phase, all coming from the best fashion academies in the world.

Two panels of professionals and experts, guided by special leaders – Adriano Goldschmied, denim guru and innovator for the Denim Design Award, and Livia Firth, founder and Creative Director of Eco Age Ldt, for the Marketing Award –met the finalists during the two-day final event and evaluated their personal interpretation of the daring creative theme assigned for this fourth edition: “Genderful”, a celebration of the new ways to live and express people’s identity, outside traditional gender categories.

For the fourth year in a row Menabò has been partner in the event and one of the Marketing Award tutors. Moreover, Menabò has been supporting ISKO™ during the implementation and promotion of the whole project, managing the development of all communication contents.

Following tradition, this edition has seen the final catwalk displaying the twenty shortlisted outfits, celebrating the creativity and the vision of the students that participated in the project, aiming at becoming the new protagonists in denim and fashion sectors.