The collaboration between Menabò and PhotoSì, a leading Italian company in the photographic printing sector, continues. The company changed its look during the 2018 Christmas holidays, setting out a new creative framework for the coming season.
The now familiar claim “print your emotions” is once again the campaign theme, embodying the company’s lively and contagious mood, taking on a new look and focusing on an element of novelty that hints at previous campaigns.
The fil rouge that has marked the continuity between the two seasons is a Polaroid print. It partially covers and actively interacts with a real face, sparking immediate empathy. The image shows almost tangibly the joy of a gift—a printed photograph—and this is the core of the message: once printed, a memory comes to life.