The seminar on denim goes digital: Menabò brings online the educational path of the international contest ISKO I-SKOOL™ 7

online, 22 may 2020

“Nothing is created, nothing is destroyed, but everything is transformed”, recites Lavoisier’s fundamental postulate that gives rise to the law of conservation of mass in physics. Following this basic principle, even in times of Corona Virus, we need to adapt communication and the way we organize meetings and events to the digital format.

This is what happened with the traditional Denim Seminar of the international competition for young fashion designers ISKO I-SKOOL™. Now in its seventh edition, the contest includes a phase of education about the world of denim for its 20 finalists. This event takes place every year on the premises of Creative Room™, the ISKO™ style and design research center.

However, due to the ongoing emergency this year, it would not have been possible to organize the seminar in the usual way. Therefore, with the support of Menabò Group, the Denim Seminar was transformed into an innovative Denim Webinar. The new online format connected finalists, tutors and mentors through a digital platform, transforming what was traditionally an immersive two-day seminar into something new and exciting.

Menabò Group - news - ISKO Denim Seminar

The Denim Webinar saw the creation of 11 video lessons, held by the mentors and partners of the 7th edition of ISKO I-SKOOL™, which were structured in digital format through a step-by-step educational path, capable of tracking the progress of each individual participant.

This edition adopted this new type of immersive e-learning experience that is easy to use and with content that was available online throughout April and May 2020, allowing participants from all over the world to enjoy the Denim Webinar at their leisure, directly from home. To further that, an interactive educational path was guaranteed. After each lesson, students could send questions and requests to individual mentors.

This format was appreciated by all participants as a way to creatively and technologically adapt communication to the changing times.


The most famous Denim Award in the world, ISKO I-SKOOL™ is an innovative educational project created by the Premium Ingredient Brand ISKO™ and its partners, to share exclusive know-how with tomorrow’s denim industry professionals.

The seventh edition was officially presented at the Neonyt show in Berlin in January 2020, focusing on the creative theme “North, East, South, West – connected by one planet.”

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