THE GOOD CHOICES
The good choices
Building a path to bring out all the key values of a historic brand that, from the trade world, makes the leap towards large-scale retail trade. Menabò Group is once again alongside Sabbatani, a leading company in the marketing and integrated management of the entire egg supply chain.
The campaign’s storytelling focuses on values such as the naturalness of agriculture, while in perfect harmony with the best technologies, respect for animals, people and the environment, tradition and genuineness of a territory—the Romagna region: these are the cornerstones of Sabbatani’s integrated, short and certified supply chain. The communication’s campaign took form in materials that demand shelf space, attract recognition and visibility. It set out to build a new conceptual area for the brand and a distinct, strategic positioning, bringing out the essence of the Sabbatani brand, leveraging its evocative communication power.
For this project we designed a strategic plan along with Nicolucci Consulting. The goal was to create a new brand-identity for large-scale retail trade, while building a coherent and effective communication’s strategy. We started by redeveloping the entire packaging scheme. Then we overhauled the corporate communication through new actions and communication materials. The strategic project was designed to highlight the added value of the Sabbatani family’s supply chain: from the earth to egg, a world of “good choices” gathered within just one square kilometer.