ISKO™ and Menabò together for the future of denim at Pitti Uomo with the presentation of “The Winner Cellar – a selection of talents and denim innovation by ISKO™”.



Official Video:



ISKO™, worldwide leader in the denim industry and manufacturer of cutting-edge textile technologies, participated in Pitti Immagine Uomo revealing a precious selection of technologies, trends and young talents from the ISKO I-SKOOL™ project, international design and marketing contest, dedicated to denim.

Menabò staged the concept “The Winner Cellar” in the fascinating underground location of the “Sala Delle Grotte”, the largest exhibition area in the 2016 edition of Pitti Immagine Uomo. The space was a uniquely novel and engaging exhibition of the most revolutionary denim technologies, along with a selection of garments and the most promising creations designed by the talented students who participated in the first two editions of the ISKO I-SKOOL™ Denim Awards contest.