An emotionally charged season, with Menabò and PhotoSì

The collaboration between Menabò and PhotoSì continues; the latter, a leading Italian company in the photographic print industry, has opted for a restyling on the occasion of the 2018 Christmas festivities, thus setting the creative scene for the next season.

The protagonist was once again the now familiar claim “stampa le tue emozioni” [“print your emotions”], to express the company’s lively and straightforward communication mood with a new look and focusing on an element which is new, although mindful of previous campaigns.

The snapshot, actually a guiding thread between the two seasons, in the new version overlaps and interacts with a real face, thus adding an element of immediate empathy. The pleasure of receiving this present – a printed photo – boosts the core message: a memory, once it has been printed, becomes more real.

 

 

An absolute novelty is the TV ad. Produced in collaboration with “Eshu ADV” in two versions – 15” and 30” respectively – it was aired starting in early December on the Discovery channels of DTT: Nove, RealTime and Food Network. The ad is also available on all official PhotoSì social medial profiles.

 

The creative team at Menabò also produced POP materials, brochures, and posters for small and large-scale retailers.