Menabò at MQ Vienna Fashion Week with TENCEL™ Denim and Juan Carlos Gordillo

For the fourth year in a row, the eco-responsible outfits by Juan Carlos Gordillo hit the Vienna Fashion Week runway – this time presented by TENCEL™ Denim. Renowned for their exceptional smoothness, softness and for their environmentally responsible production process, these cellulosic fibers are made by Austrian Lenzing Group, the international company producing high-quality fibers for textile applications.

As a result of the meeting between this extraordinary product and the creativity of the Guatemalan designer, “Discover” is the collection that Menabò has brought to the attention of the European press by designing a tailor-made Press and PR service to enhance the occasion.

From compiling a media list including journalists, bloggers and influencers, drawing up the invitation and writing the press release, to the productive post-lunch follow-up activity, our team was in charge of all communication activities within the event, coordinating the action aimed at achieving the expected media coverage level.

The fashion show, that was highly acclaimed by the audience and press alike, took place on Sunday, September 16th, the final day of the tenth edition of the Fashion Week in Vienna.



Photo credits: Lenzing Group