Menabò is back at Kingpins Show Amsterdam together with Elleti Group.

It is one of the main events in the denim industry and, for the third time, it saw Menabò together with Elleti Group: it’s the Kingpins Show Amstedam fall edition, which took place on October 24th and 25th at Gashouder, Westergas.

This prestigious international stage was chosen by the Italian company to present “Out of the blue impressions”, a special capsule collection inspired by art to shape the unexpected.

 

Menabò per Elleti Group: invito realizzato in occasione della partecipazione a Kingpins Show Amsterdam

 

Menabò supported Elleti Group all the way though the event, sharing creativity and expertise in order to best deal with the show. From the designing of the booth’s layout to the development of the communication material, the agency wove the fil rouge of the event around the naming created to best represent the collection.

 

 

At the same time, press office activities have been carried out, starting from inviting the major B2B international fashion magazines to visit the booth and then managing interviews’ appointments. A press release, to promote and describe the project, crowned the activation.