T-shirts and sweaters Amadori Original: now online with the new dedicated e-store

Created for employees, with the creative support of Menabò, the clothing line branded Amadori Original is now available on line, via a dedicated e-store where everyone can buy the now legendary t-shirts and sweaters inspired by the Amadori mood.

This line was born, with our agency’s creative support, out of an idea developed by the Amadori corporate communication team, for the purpose of promoting the brand in an alternative and catchy way.

The huge success of t-shirts and sweaters led to the creation of this new e-commerce website, along with the development of the new “Beach Line” that includes beach towels and bags signed with the first iconic graphic theme “I know my chicken”, a play on words from an Italian saying, which actually means “I know who I’m dealing with”.

To communicate the Amadori brand with genuine irony plenty of materials have been developed over the past few years: the funny “Pollow me” targeted to social media; “A letto con le galline” a pun on a phrase from the farming world; “Allenato all’aperto” [“Trained in the open air”], a clear reference to the Campese free-range chicken line by Amadori; the funny  re-interpretation of the marketing motto “Stay foolish, don’t stay hungry”, and the “Pollege” sweater dedicated to the young and not-so-young who fancy an easy-going lifestyle.

Starting from today all these creations will also be available on the website https://original.amadori.it/ where you can check out the whole new 2017 collection. This news item has also appeared on the online magazine Pambianco News and on the ADV Express newsletter.