Tradition and innovation at Kingpins Amsterdam Show with Elleti Group

Elleti Group, leading industry in Europe and in the Mediterranean Area due to its fully integrated structure, returns on the prestigious Kingpins Amsterdam Show arena with a project that takes a look at the past to give new shape and colour to the future.

Project Green Replicants, the capsule collection created for this international show, is inspired by five historic garments – four Levi’s 501 XX, dated between 1900 and 1930, and one Boss of the road dating to 1910 – and the history imprinted on each thread in their weave to replicate their look and fit on new garments by using the most updated and sustainable technologies developed in the excellence centres of the group.

The Menabò creative team has worked close with the Italian company and taken care of the creation and development of the creative concept used in the set of communication materials dedicated to this project, starting from the photo shoot of the historic garment.

The team then worked on an invitation and a press kit, used both for a Press and PR activity aimed at raising awareness about the Group among the Italian and European trade press, along with a new company profile, a document dedicated to sustainability, the collection label and five captions for the installation



Menabò, agenzia di comunicazione a Forlì, per Elleti Group - Invito