On the occasion of Confcooperative Forli-Cesena’s 70th anniversary, Menabò partnered with the organization in order to hold the 2019 Annual Assembly, taking place in the setting of Sala 3 Papi in Cesena.
From the creation of the concept “Growing people, nourishing communities – A 70 years journey” to the key visual, Menabò was entrusted with the whole communication project and the direction of the event.
The pomegranate fits into the heritage of Confcooperative, by renewing its original symbol, bearer of one of the company’s dearest values: the community. Vivid colors represent members’ participation and closeness. Also, they chromatically suggest the strong and deep momentum rooted in the Association itself. This is an association able to always renew itself and its assembly format, gathering together different speakers and new communication tools.
The Annual Assembly was also the chance to open the photographic archives and realize an historical video that signed the start of the Assembly. A 70 years journey throughout those faces, voices and stories that met the organization’s path while on their way.
What’s besides past and history? Future. That’s why we realized an innovative video that, thanks to infographics, highlights the key points of the President’s annual report on the just-ended year.