The autumn edition of Kingpins Show Amsterdam – one of the biggest events for the denim sector – took place on October 24th and 25th in Gashouder, Westergas and saw Menabò at the side of Elleti Group for the third year.
Within this prestigious international frame, the Verona-based company presented “Out of the blue impressions”, a special capsule collection inspired by art, which interprets and shapes the unexpected.
Partnering with Elleti Group all along the way, Menabò made available its creativity and expertise in order to help its client get the most prepared for the important trade fair. From the booth’logistics to the creation of supportive communication materials, the agency built the communication strategy starting from the naming, specifically created to “dress” the collection.
Menabò also supported Elleti Group with a wide range of press office activities, including the drafting of the official press release, the invitation to influential online and off-line trade magazines and the coordination of on-site interviews. The drafting of the related press release, aimed at the promotion and the narrative of the project, crowned the activation.