The starting point was a selection of videos, shot at ISKO’s HQ and to be used for the project communication on a global scale. From this Menabò then moved on to create a storyboard for the Italian audience, creating the perfect balance between message and length through the selection of the most poignant moments and developing the texts that would accompany these images. The result was a 15-second commercial that presented the ISKO Vital™+ masks as a simple and immediate gesture to take care of oneself and others, which aired on all Mediaset networks for three weeks, from August 9 to 16 and from August 23 to September 6.
The planning activity also included, in parallel, an in-depth advertorial published by La Repubblica and La Stampa on their respective digital platforms, and a special collaboration with TuStyle. The magazine, in fact, gifted its readers with two ISKO Vital™+ masks which were featured in the issues that were out from August 11 to 23.