Menabò at MQ Vienna Fashion Week with TENCEL™ Denim e Juan Carlos Gordillo

28 September 2018

For the fourth consecutive year, Juan Carlos Gordillo‘s eco-responsible outfits are back on the catwalk at Vienna Fashion Week presented by TENCEL™ Denim. Renowned for their exceptional softness and the innovative, environmentally friendly technology used in their production, these fibers of cellulosic origin are produced by the Austrian Lenzing Group, a giant in the production of high quality fibers for the global textile industry.

The encounter between this extraordinary product and the Guatemalan designer’s creative mind produced the “Discover” collection and Menabò brought it to the attention of the European press, tailoring an ad hoc Press and PR service to make the most of the occasion.

Our team took care of all the communication aspects of the event: from the definition of the list of journalists, bloggers and influencers to the creation of the invitation; from drafting the press release to handling the fruitful post-launch follow-up, coordinating the action that achieved the media coverage that we had set out in the strategy.

The fashion show took place on Sunday September 16th, the last day of the tenth edition of Viennese Fashion Week, and was warmly welcomed by the public and the press.

Photo credits: Lenzing Group