Loveria gets a makeover with Menabò’s help

Genius and taste? Two sides of the same coin, especially when it comes to made in Italy. It is with this mood that Menabò has interpreted the rebranding of the payoff of Loveria, the iconic cream for the B2B artisan ice cream parlour of the Leagel group, with a view to internationalisation. In the new payoff – “Just more gusto” – the made-in-Italy soul of Loveria embraces a cosmopolitan flavour, leaving to the term gusto, which is not translated into English thanks to its intrinsic recognisability even abroad, the task of conveying the Italian character of the brand and its products.

Genius and flavor come alive in the new visual concept
Menabò’s support also translated into the creation of a new key visual that calls on two main ideas – surprising potential and genius –, having Loveria and gelato makers come together in the ability to release new flavours. So, here is the genius of Loveria ready to fulfill every wish and satisfy every desire.

The official debut at Sigep
The new image of the brand made its official debut at Sigep in Rimini, the most important professional event in the world dedicated to artisan ice cream and the art of desserts, where billboards with the visuals of the new communication creatively “garnished” the welcome zone. Menabò assisted Loveria in the social media communication of the rebranding.