A new recruitment campaign is on the air for Kerakoll, the world leader in materials and services for Green Building.

The concept was created by Menabò, based on Kerakoll’s well-known key visual (a protective helmet with ears). The campaign references a web trend of memes inspired by the release of the latest episode of Star Wars.

The campaign aired in Italy, Spain and Portugal, with online presence of specially designed mini-sites: agentstellari.green, agentesgalacticos.green, agentesdasestrelas.green.