Third edition of TEDxCesena, the series of international events created to enhance and make viral the best “ideas worth spreading” in terms of technology, entertainment and design.
Menabò supports TEDxCesena in the creation of the creative concept of the event centered on the theme “Equilibrium“. A theme, interpreted through the living being that finds its strong point in the balance, the hummingbird, a perfect form of balance in a true concentrate of stability.
The brochure has a practical and original square format. Its content details the 2018 edition’s theme “Equilibrium”. In addition to a page dedicated to the prestigious partners of the event, there is also a focus on the main speakers and a detailed calendar of appointments.
Six types of nametags, each one marked with an identifying color, were created for entrance to the event. They contain the key-visual graphics in a highly visible and recognizable format.
The video’s opening evokes all the communicative power of the key visual of the event, presenting the hummingbird within an intricate play of lights and bright spots. It was aired at the beginning of the third edition of TEDxCesena and shown on monitors placed around the event.