Denim Première Vision in Berlin: at the fair to witness responsible change.
We supported our clients from the denim sector on the occasion of Denim Première Vision in Berlin and, after the forced break of the last couple of years, we had a full immersion in the universe of the iconic fabric to meet partners and international press. For over 20 years Menabò Group has been working with several players in this sector, among the most important and innovative in the fashion industry. Throughout the years, challenges have evolved, the ways to communicate changed and connections globalized: what does not change is our passion to tell a world we know in depth.
Trade fairs are the apex of an ongoing path that involves PR and press office activities, corporate branding and communication of products and innovations. For years our clients have been investing in upgrading their production processes to be more sustainable and Denim Première Vision, the responsible denim fashion event, was the right place to express themselves.
It was left to us to give voice to their commitment and mission through the development of communication concepts and the development of the booths, on-site support, interviews with trade press and planning of off-show events.
Among our clients that attended the fair were: ISKO, Officina39, Elleti Group, Eurotay, Wiser Tech.