This sense of urgency inspired the storyboard of the first video “Let’s stop the countdown”, produced for World Water Day and aired throughout the month of September on La7. It features a simple but poignant story, with illustrations by Emanuele Dall’Acqua, on the impact of climate change and the actions needed to stop it. The second video, adopts emotional photographic imagery to focus on water as man’s ally against pandemics. It invites viewers to become the drop that extinguishes the climate emergency with tiny daily actions. In the third video, Dall’Acqua’s illustrations point out the contrast between the world as it could be and what it really is, polluted and rife with inequality. He reminds us that we have but water, one health and one planet to protect.
Illustrations from the videos were transformed in 20 poster-panels by Menabò. The posters were used to convey the project’s message at the March for Peace from Perugia to Assisi in 2020.