Worlds, identities, people, stories.
Menabò Group is an international agency that specializes in strategic consulting, branding and communication. We serve clients all over the world from our headquarters in Forlì, Italy. We round out our in-house skills and experience with that of a highly developed network of professionals.
In this ever-changing and increasingly complex world, Menabò Group supports businesses in every phase from market analysis to strategic positioning, to creativity and operational output; through the creation of experiences and integrated services that enhance engagement and relationship of brands or products with their audience, throughout the entire customer journey.
Fashion & Design
We have gained in-depth knowledge of the dynamics of the sportswear industry, from supply chain processes to marketing.
Menabò has mastered the communication codes, trends, stakeholders, trade fairs and the shopping experience (traditional and online) of this sector. That experience goes beyond Italian borders, thanks to numerous global collaborations with international companies and industry leaders.
Food & Bev
Menabò is well-versed in the Food and Beverage sector, both BtoB and BtoC dynamics, through horeca, retail and GDO segmentations. From the study of positioning to packaging, from strategy to tactical promotion, Menabò supports its customers with full-service user experience building.
We’ve developed profound expertise in the technical and technological fields. We’ve learned to harness specialist environments and technical vocabulary for each product and sector, while establishing firm roots and a handle on customers’ specific goals.
Well & Care
We’re also experts in the sectors of well-being and health, care and prevention, pharmaceuticals and cosmetics. We work in the balance between getting information to the markets and giving correct scientific information. We’ve researched the right moments and tone for messages; when to be reassuring, and when to be modern, in one of the most effervescent sectors of the moment.
Market research (online and offline)
Management, printing and employee magazine for companies and organizations
Consulting and strategic analysis
Book and magazine publishing
Building brand architecture
Monitoring results, user profiling, positioning analysis
Management of trade fair participation
Strategic and tactical PR media activities
Internet sites, B2B and B2C
Graphic design and desktop publishing
Corporate image creativity and management
PPC and social advertising campaigns
Radio and TV commercials
Email marketing and inbound marketing campaigns