Menabò makes its expertise available to Italian excellence: Accussì buona, the quality brand for oranges
The fruitful collaboration between Menabò Group and Italia Ortofrutta-Unione Nazionale. continues. Following up on the highly successful project Viviana, l’uva italiana, a new synergy is established to safeguard another delicious Italian produce: oranges from Sicily.
A result of the creative work by Menabò, Accussì buona is the brand which characterizes oranges produced following the Sicilian cultivation method, bringing together 11 of the best Producer Organizations in the orange sector, whose overall turnover exceeds 80 million euro. The brand name Accussì buona, a true expression of sunny Sicily, has been the protagonist of a wide-ranging information project across several communication media (specialized trade publications, or on-line with a dedicated website and web marketing actions) which achieved the goal of promoting this product’s qualities among large-scale retailers. Once again Menabò Group makes available its expertise to promote Italian excellence in the food sector.