ABUS group lands on social media in Italy with the help of Menabò.

07 april 2021

Adapting the communication of one of the most important B2B multinational corporations in the security sector to social media channels with an Italian audience, increasing brand awareness, traffic to the website and penetration of the digital market with targeted lead generation strategies.

It is with this goal in mind that the project was launched at the start of 2020 with ABUS Italy, the national division of the German ABUS group, among worldwide leaders when it comes to home and commercial innovative security solutions, as well as bike and motorcycle security.

Since 1924 ABUS has focused on providing a real sense of security all around the world. As manufacturer with German quality standards, ABUS makes sure that its products stand out for reliability, durability and ease of use.

A project that began with an in-depth analysis of the digital market landscape spawning to the social media channels of the two business units: Abus Sistemi di Sicurezza (dedicated to home and commercial security) and Abus 2 Ruote (which focuses on bike helmets and anti-theft systems for motorcycles, bicycles and for alternative mobility in general).

Facebook, Instagram, LinkedIn e Youtube, le piattaforme selezionate per l’avvio del progetto di comunicazione social dedicato al B2B per il mercato italiano che si è declinato attraverso una strategia multicanale direzionata all’aumento della brand awareness del brand in Italia in una prima fase, per arrivare a progetti mirati, focalizzati sulla lead generation.

Un percorso che ha portato ABUS Italia a registrare durante l’anno dell’esplosione del Covid un deciso aumento per il traffico generato sul sito (+300%).

Facebook, Instagram, LinkedIn and Youtube, the platform chosen for the launch of the social communication project dedicated to the B2B Italian market that was identified through a multi-channel strategy aimed at increasing ABUS’ brand awareness in Italy as a first step, to then move on to targeted projects, focused on lead generation.

A path that has led ABUS Italia to record a +300% increase of generated traffic on the website, all in 2020 the year of the pandemic.