With Eastman Naia™ at Première Vision to communicate the innovation of its cellulosic fibres
Naia™ from Eastman has a unique, sustainable approach that results in top-quality, innovative cellulosic acetate materials, including staple fibres and filament yarns.
These products made from nature and for nature, sustainable and versatile, were the protagonists of Première Vision, an important trade fair event during which Menabò provided its support and experience in identifying the PR strategy at international level.
Naia’s sustainable innovation, accessible and inclusive.
With Naia™, Eastman strives to create a fashion future where sustainable textiles are the best and easiest option. Naia™ Renew offers an innovative solution to one of the most pressing fashion issues: developing large-scale circularity. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia™ Renew creates the same top-quality fabrics as traditional Naia™ fibres, but with a reduced carbon footprint of around 35% — and it’s available at scale.
Press office activities and promotion at the fair.
These innovations, interpreted in over 250 fashion fabrics made for different applications (ready-to-wear, casualwear, knitwear and sweaters), and the company’s unique approach were the focus of the dedicated press release drafted and launched by Menabò, whose press office activity has led to the promotion of the brand with international journalists and to managing targeted interviews for Naia™.
In photo, from left: Carolina Sister Cohn, Eastman global marketing leader for textiles, and Maria Cristina Pavarini, The SPIN OFF Senior Features Editor.
